The Best Natural Mascara

We seriously hope you’ll never find yourself stranded on a desert island – but if fate was cruel enough to land you in that very scenario with only one beauty product in your emergency kit, chances are you’d want it to be mascara, right?

It’s no surprise this little lash-enhancing wonder is a makeup must-have in the eyes of most women – just one swipe of a quality mascara creates sensual, fluttery, come-hither peepers Cleopatra would be jealous of.

Alas with the good comes the bad.

The majority of mainstream mascaras you’ll find at pharmacies, supermarkets, and department stores are loaded with potentially toxic ingredients like aluminium powder, parabens, formaldehyde, petrolatum, phthalates and dioxane; ingredients which have been linked to a varying number of illnesses and unpleasant side effects, along with endocrine disruption and cancer.

Thankfully there are a myriad of healthy, natural alternatives to chemical-laden mascara formulas. Here we showcase five of our favourites lash-lovers that will keep your peepers looking as eye-catching as ever…

1. W3LL PEOPLE Expressionist Bio Extreme Mascara

This bad boy creates big, bold, fluffy lashes in five seconds flat and nourishes your lashes as well thanks to its lush botanical blend.

The formula is free from any nasties like petroleum and aluminium, and it contains pure mineral pigments create the blackest of black lashes, while the high-tech brush lengthens, separates and volumises even the thinnest and shortest of lashes.

W3LL PEOPLE Expressionist Bio Extreme Mascara

2. Ere Perez Volumising Waterproof Mascara

If you’re looking for a mascara that has your back from dawn til dusk and beyond, look no further than this clever offering from Ere Perez.

Formulated with avocado and mamey oils, this nourishing mascara gives your lashes the definition you crave, and is the perfect option if you’re headed to the beach or to the gym – or just for days when you want a reliable mascara that works as hard as you do.

Ere Perez Volumising Waterproof Mascara

3. Inika Mineral Mascara

Recently reformulated to give you even better results, Inika’s Vegan Mineral Mascara in Velvet Black is a super gentle option for those who wear contacts or have sensitive eyes, but still want flutter-worthy lashes.

The dual-function ‘double-Z’ brush has two different edges for lengthening and volumising, and the rich velvety formula coats lashes to create an amped-yet-natural finish without any clumping or flaking.

Inika Mineral Mascara

4. Lavera Deep Darkness Mascara

Perfect for those looking to deepen their natural lash colour, Lavera Deep Darkness Mascara defines and volumises your lashes and ups the drama with its intensely rich black hue.

Rich mineral pigment create deep colour, while the extra-large power brush captures even the shortest and thinnest of lashes, giving your peepers the ultimate boost.

Lavera Deep Darkness Mascara

5. Ere Perez Natural Almond Oil Mascara

If you’re after a subtle, natural mascara for everyday wear, this best-selling cult classic has you covered.

The pioneering formula is smudge-proof, water-resistant and is made using the highest quality organic almond oil which helps to nourish and strengthen your lashes. It’s also gentle on sensitive peepers, and is a great option for those who wear contact lenses.

Ere Perez Natural Almond Oil Mascara


Our eyes are very susceptible to infection, and mascara is the perfect breeding ground for bacteria because the brush wand comes into contact with your eyes and is then pushed back into the tube along with oxygen. Minimise your risk of conjunctivitis (and other nasty infections!) by changing your mascara every three months.



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